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SEP 2008

25

Young women & social networking

social networking graph

Some interesting data comes out of a recently released Rapleaf study reporting the age and gender of users of online social networks like Facebook, MySpace, and LinkedIn. Gathering data from over 49 million people the study found that women use social networks 20% more than men -- something that we found pretty surprising.

Perhaps even more surprising is that this gender gap is largest for users under the age of 25. The difference doesn't even out until around age 30 where men and women are about equal in their usage. Men only outnumbered women in the 35 to 40 age range.
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