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MAY 2008 12
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It's been pouring all day here in Philadelphia. Appropriate, I guess, to have a discussion about the best sources for large amounts of web site traffic. No, I'm not talking about in-bound links from your brother's fly-fishing Wordpress blog. And, no, I'm not talking about Google or Yahoo either -- it's no secret that proper title-tagging and strategic keyword choices can bring organic traffic from the major search engines.
The kind of site traffic I'm talking about today comes suddenly in tidal waves and flash floods. And it can be very valuable. Here is a quick list of the best sources for large amounts of web traffic:
Digg.com
del.icio.us
Reddit.com
StumbleUpon.com
facebook.com
Slashdot.org
Squidoo.com
Furl.net
Ezinearticles.com
PRWeb.com
The first thing you need is some great content: a bit of fantastic news related to your industry, a creative web video marketing campaign, a newsworthy press release, or even just a stellar blog post. It doesn't matter how much effort you put into web marketing if the content you're pushing is flat, boring, or old news.
Second thing you need is a little knowledge about social networking and bookmarking. More and more, web users bookmark web sites they like, then tag the bookmarks with relevant keywords. A lot of users share their bookmarks with friends and family. In an hour, five visitors can become five hundred.
But this can only happen if you have the proper tools for them to do so. If you don't already, promote popular bookmarking sites by including buttons or text links that allow users to easily add your web site or page to their bookmarks.
Additionally, sites such as PRWeb and Squidoo are great places to publish your content while including links back to your web site. Used smartly, these sites can act as portals (or floodgates, if you will) for hundreds, even thousands, of users to land on your site.
Lastly, but most importantly, prepare your site for visitors with effective usage of web traffic receptacles. New visitors to your site generally have a very short attention span. If they don't see what they came for, they bounce. Literally. So make sure you convert increased traffic into increased sales by funneling the layout of your content so the important stuff -- "buy now" buttons, newsletter and mailing list sign-ups, RSS feeds -- is easy to find and prominently placed.
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