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We've been working with the good folks at Caspari McCormick to develop a doozy of a web site redesign for the quaint seaside vacation town of Mystic, Connecticut. The web site is essentially a one-stop web guide to virtually all of Mystic's popular attractions and activities.
In the redesign, we aimed for smooth-sailing navigation and site structure that gets visitors to nearly any of the site's 50 pages in under 2 clicks. The key to this was breadcrumbs and a "quick jump" drop-down list of all pages.
We especially took into account the good possibility of repeat visitors -- a family gearing up for their New England vacation for example -- who will use the site as a trip planning resource or to find a seafood restaurant near their hotel. For that reason, we developed a customized Google-powered map and calendar.
As for design and layout, "expansion" became a key element. With over 85% of web users browsing in wide screen resolutions, the decision to widen the page body was an easy one. This gave us the room necessary to add a column for features and promotions and still reserve enough space for skyscraper-style banner ads.
Another service we provided was the development of a custom, full-throttle content management system. Generally, a CMS is a valuable feature and huge relief for any business or organization that finds itself needing regular web updates.
The CMS we built this time out allows the client to not only edit text and links, but also to switch out promotional modules, add photos to the homepage marquee, and even create entirely new pages that automatically generate in the site map.
Take a deep breath, pull down your goggles, and check out Mystic for yourself.
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