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MAR 2008

10

Saving the earth with CSS, XHTML, and Flash

Hawthorne Flooring

We've been busy building a green-minded web presence for Hawthorne Flooring, Inc., one of the country's most environmentally active providers of high quality bamboo flooring, decking, and other bamboo products.

Of course the new web site features our custom design and clean source code, but it also includes some other unique aspects as well: an interactive photo gallery, an intuitive Google-powered store locator, and -- our favorite -- a global environmental impact table. 

That's right. Among other things, this impact table allows users to actually calculate how much carbon their purchases will offset, how much coal they will prevent from being burned, and how many trees they will save.

Unlike the wood sold by traditional hardwood flooring companies, Hawthorne Flooring's bamboo is harvested from the same ancient root system every five to seven years. This means the source of the wood is never depleted and entirely renewable.

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This blog is edited by Nimblelight, a small web creative and consulting company based in Philadelphia.

WE DO WEB VIDEO

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DESIGN IS AN ESSENTIAL COMPONENT

...which can no more be excluded from manufacture than stress calculations, production planning or public relations.

- Sir Misha Black

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