|
JUL 2008 21
|
|
|
 There's no reason to target ads at mobile web surfers because not everyone uses (or wants) an iPhone or a Blackberry, right?
Well, this is now only partially true. Not everyone wants a smartphone. But according to AdMob, which serves ads to mobile devices from over 5,000 mobile-ready web sites, the less expensive, non-smartphone phones have been significantly driving up mobile web usage.
In a recently released report, AdMob found that Motorola devices (such as the Razr) and Samsung devices accounted for over 50% of all the mobile ads it served in the United States.
Furthermore, AdMob saw an overall increase of nearly 20% from May 2008 to June 2008. This is huge news for marketers and publishers considering an adventure into mobile advertising and web sites. The key takeaway here is that normal, everyday cell phone users are increasing their use of mobile Internet.
|
