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OCT 2008 22
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Awhile back we heard that Adobe was working with the leading search engines to help make Flash content more search engine friendly. On Tuesday morning, an Adobe official provided more details about the project, announcing that the technology was being called "Ichabod" and that it had already been released to Google.
According to Kevin Lynch, Adobe CTO, Google is already running the Ichabod technology in its indexing engines. Lynch noted Adobe is working with Yahoo as well as Google, though Yahoo has yet to use the new technology.
Lynch stressed that the technology was at an early stage of development so don't expect to see search engine referrals to your Flash-based site climb anytime soon. Still, this is a positive step for Adobe (and the search engines) that will help them retain a competitive edge now that Adobe's Flash technology is sharing the market with Microsoft's new Silverlight technology.
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